Search Engine Optimisation (SEO) is the process of optimising a website to increase its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to drive organic traffic to a website by improving its relevance and authority in the eyes of search engines.
According to a beginner’s guide to SEO by Moz, there are seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimised to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
On-page SEO refers to optimising the content and structure of a website to make it more search engine friendly.
Off-page SEO refers to the activities that take place outside of a website to improve its ranking, such as link building and social media marketing.
Technical SEO refers to the optimisation of a website’s technical elements, such as its code and server settings, to improve its performance and search engine ranking.
Writen on 20/01/2023 by Paul Stander, Stellenbosch South Africa